| Author |
De Wild, John H. |
| LoC No. |
24016941
|
| Title |
Elements of show card writing
A course of instruction on how to make business-building show cards.
|
| Original Publication |
United States: Educational Department of the Associated Advertising Clubs of the World,1923.
|
| Note |
Reading ease score: 70.7 (7th grade). Fairly easy to read.
|
| Credits |
Charlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
|
| Summary |
"Elements of Show Card Writing" by John H. De Wild is an instructional guide focused on the art of creating effective show cards, published in the early 20th century. The book is intended as an educational resource for those involved in advertising, particularly through visual displays in retail environments. With a practical approach, it explores the fundamentals of lettering and design, providing insights into how to write show cards that effectively convey business messages. The content of the book is structured into a series of lessons designed to teach readers the fundamentals of lettering, various alphabets, and layout techniques. Each lesson builds on the previous one, progressing from basic strokes to more complex designs. De Wild emphasizes the importance of mastering the basic strokes that form the letters before moving on to different styles of lettering, such as Roman, Egyptian, and Italic. Additionally, the book includes tips on selecting materials and tools, as well as practical examples and decorations to enhance the appeal of show cards. Throughout, there is a focus on the balance, proportion, and visual impact necessary for effective advertising messages. (This is an automatically generated summary.)
|
| Language |
English |
| LoC Class |
HF: Social sciences: Commerce
|
| Subject |
Lettering
|
| Subject |
Advertising cards
|
| Category |
Text |
| EBook-No. |
68778 |
| Release Date |
Aug 17, 2022 |
| Copyright Status |
Public domain in the USA. |
| Downloads |
112 downloads in the last 30 days. |
|
Project Gutenberg eBooks are always free!
|
